Arabella Bowen is an accomplished editorial director and content strategist with 15 years of leadership experience in travel and lifestyle brands. She specializes in building and pivoting smart content teams; leveraging analytics to identify story ideas and opportunities; launching new digital channels, series, and tools; and creating engaging content that connects with readers on every platform, from print to web, newsletters to social.
During Arabella's tenure as Digital Content Director at AFAR, Afar.com experienced the biggest audience growth in its history and won a Folio Award, for Best Consumer Newsletter, powered by digital-first content. Previously, as Editor-in-Chief of Fodor's Travel, Arabella transitioned the legacy guidebook publisher to a digital brand that grew from 1MM to 6MM MUVs in two years, earned its first Lowell Thomas Awards for online excellence and journalism, Webbys for best travel site and apps, and was the first travel publisher added to Google News. As Editorial VP at ShermansTravel, she executive-produced all content and played an integral role in launching guides, newsletters, daily articles, and a Smart Luxury Travel magazine. As Editor-in-Chief of IgoUgo.com, she helped propel the UGC site to its only Webby Award.
A frequent guest on national television, especially on CBS This Morning, Arabella has been a go-to resource for CNN, TODAY, AP, CNBC, Reuters, USA Today, and others, for insights on trends, travel hacks, hotels, seasonal ideas, and value destinations. She's also appeared as keynote speaker and panelist at dozens of industry conferences, including SXSW, and hosted a cross-country bookstore tour to promote Fodor's guides and engage live audiences.
Arabella began her career as a journalist in Canada, covering a wide range of beats, from arts and design to technology and business, for daily newspapers and alternative weeklies. As a city life columnist for the Montreal Gazette, a piece she wrote on voter registration irregularities was cited by William Safire for the first media use of “coordinates." She has since written about emerging destinations, arts and design, and outdoor adventure for multiple outlets, including The New York Times and AFAR, and authored several Rough Guides.
As a digital consultant for AB & Co, Arabella provides insight-driven tactics for content development, newsletter engagement, and organic social media growth to publishers, startups, nonprofits, and OTAs, including Sotheby's, US Park Pass, OCUS, The Winter Show, Travelocity, and Travel+Leisure. She also volunteers with CUNY Citizenship Now!, helping U.S. Greencard holders complete their citizenship applications; advises many female-led startups on branding and social strategy; and is a certified Poll Worker with the NY Board of Elections.
Originally from Toronto, Arabella holds an M.A. in Media Studies from Montréal's Concordia University and now lives in Manhattan with Tyler Cole, her husband of 12 years. They don't have a dog—yet!