Arabella Bowen is an accomplished editorial director and content strategist with 15 years of leadership experience in travel and lifestyle media. She specializes in building and pivoting smart content teams; leveraging analytics to identify story ideas and opportunities; launching new channels and tools; and creating engaging content that connects with readers on every platform, from print to digital, newsletters to social.
During Arabella's tenure as Digital Content Director at AFAR, Afar.com experienced the biggest audience growth in its history and won a Folio Award, for Best Consumer Newsletter, powered by digital-first content. Previously, as Editor-in-Chief of Fodor's Travel, Arabella transitioned the legacy guidebook publisher to a digital property that grew from 1MM to 6MM UVs in two years, earned its first Lowell Thomas Awards for online excellence and journalism, and became the first travel publisher added to Google News. As Editorial VP at ShermansTravel, she executive-produced all content and played a key role in launching guides, newsletters, daily articles, and a smart-luxury travel magazine. As Editor-in-Chief of IgoUgo.com, she helped propel the UGC site to its only Webby Award.
A noted travel expert, Arabella has been a frequent guest on national television, especially on CBS This Morning, and a go-to resource for CNN, TODAY, AP, CNBC, Reuters, USA Today, and more, for insights on trends, travel hacks, hotels, seasonal travel ideas, and value destinations. Her writing has also appeared in multiple outlets, including The New York Times, several Rough Guide guidebooks, and the Montreal Gazette, where one of her weekly city-life columns was cited by William Safire for the first media use of “coordinates.”
As a digital strategist, Arabella has provided insight-driven tactics for content development, newsletter engagement, and organic social media growth to publishers, destination marketers, and OTAs. She's also been a keynote speaker and panelist at dozens of conferences and bookstore events, including the New York Times Travel Show, USTOA, Book Passage, Travel Classics, and SXSW.
Originally from Toronto, Arabella credits two semesters abroad, in England and France, with instilling a lasting love of solo travel and quick weekend jaunts. She holds an M.A. in Media Studies from Montréal's Concordia University and lives in Manhattan with Tyler Cole, her husband of 10 years. She's always planning her next trip and usually travels for art and design.
You can contact Arabella here.